> For the complete documentation index, see [llms.txt](https://docs.avantisfi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.avantisfi.com/brand/avantis-brand-kit.md).

# Avantis Brand Kit

**Brand Guidelines**

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**Logo**

The Avantis logo mark encapsulates the fluid dynamics of crypto trading, symbolizing the upward and downward movements within the market, and seamlessly integrated within this flow are the letters 'A' and 'V,' representing Avantis.

Our horizontal lockup should be used almost exclusively except where it is not permitted due to size or space restrictions. Our iconmark should be used at smaller sizes where the wordmark is not legible, or in scenarios where the brand name is already present.

Please refer to our Brand Guidelines file for "Don't's" on logo usage. We ask that you **do not** change our lockup, use unapproved colors, stretch or distort our logo, apply effects, among other examples listed in the Logo Misuse page.

{% file src="/files/nIs1ybny24DiQozXmzXn" %}

{% file src="/files/gP8bkPTSrl5fvnIUWy6S" %}

{% file src="/files/0XRHWiROo1hKF1cgBlks" %}

{% file src="/files/I0W8U9Y01tzMKgFhm2VQ" %}

{% file src="/files/OkSdUPkPg7ahsNXj4V83" %}

{% file src="/files/WdDF0UFzqhUgPGMjCVuS" %}

**Color Palette**

<figure><img src="/files/dAVzLV12vVdcQNlfMC6I" alt=""><figcaption></figcaption></figure>